Outside Sales Representative [Canada & US]

About HABCO Manufacturing

HABCO Manufacturing is a dynamic, growing, and fast-paced organization. Our employees thrive in situations that require flexibility, adaptability, and speed. Successful employees are willing to collaborate with other team members, able to work against tight deadlines, and excited to test new ideas, tools, and tactics. We’re motivators, go-getters, and we’re constantly seeking out ways to improve our processes, our products, and ourselves.

We are on the hunt for a seasoned outside sales representative with experience in refrigeration and food equipment sales in Canada and the US.

  • This person reports to the Director of Sales.
  • Duties include contacting existing and potential customers in Canada and the US and establishing and building long-term relationships in order to generate sales with such.
  • This position is based at our office but requires flexibility to travel (approximately 75% of time) in Canada and the US

Duties and responsibilities

  • Develop and maintain business with Bottler Groups, Beverage Distributors, Food Service Dealers, Regional and National Accounts.
  • Support and monitor sales activities of HABCO Authorized Food Service Equipment Dealers
  • Represent HABCO at designated Beverage Bottler Buying Groups, Food Service Equipment Dealers Buying Groups, National Chain Account Buying Groups
  • Organize and set-up exhibits and represent HABCO Products at industry trade shows as determined necessary to promote business development
  • Assume responsibility of projects from time to time assigned by Senior Management


  • Degree/Certificate in any of the following fields: food preparation or restaurant management an asset
  • Minimum ten years experience in sales/marketing of commercial refrigeration and food service equipment
  • Experience working with food service equipment dealers preferred
  • Experience using CRM systems

Competencies Valued

  • Fostering Communication
  • Networking
  • Impact and Influence
  • Information Gathering and Processing
  • Product and Technical Knowledge
  • Revenue and Profitability Management
  • Consultative Selling Process
  • Customer Relationship Management

Sound Like a Good Fit? We’d love to talk to you!  

  • To apply, please submit your resume and cover letter including salary expectations in a single document file.
  • Must already be authorized to work in Canada on a full-time basis for any employer.
  • This job is based in Toronto (North York), Ontario.

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